Sustainability Criteria

Businesses must meet the core criteria below to be listed. Recommended practices improve visibility and may qualify you for our “Verified Green” badge.

🟢 Core Criteria (Required)

✔️ Check all to be eligible:

•  Transparency
  ▸ Sustainability claims are clear, specific, and verifiable (not vague terms like “eco” or “green” without explanation)
• Sustainable Offering
  ▸ Products or services reduce environmental impact in at least one of these ways:
  •  Waste reduction (e.g. refill, reuse, zero waste)
  •  Energy or emissions reduction
  •  Natural/organic/renewable materials
  •  Circular economy model (repair, reuse, recycle)
  •  Sustainability education or awareness
•  Ethical Practices
  ▸ No known environmental or human rights violations
  ▸ Compliance with environmental and labor laws
  ▸ Fair treatment of workers (own staff and supply chain)

🟡 Recommended Criteria (Not Required, but Strongly Encouraged)

✔️ Tick any that apply for improved ranking and visibility:

•  Third-Party Certification(s) (attach evidence)
  ▸ Examples: B Corp, Fairtrade, FSC, GOTS, EU Organic, ClimatePartner, OEKO-TEX, etc.
•  Eco-Conscious Packaging
  ▸ Uses compostable, biodegradable, reusable, or plastic-free materials
  ▸ Avoids unnecessary or single-use packaging
•  Sustainable Supply Chain
  ▸ Local or regional suppliers to reduce carbon footprint
  ▸ Transparency about material sourcing and ethics
•  Community or Environmental Impact
  ▸ Engaged in environmental initiatives (cleanups, donations, education, etc.)

❌ Disqualifying Factors (Not Allowed)

🚫 If any of these apply, listing will be rejected:

•  Uses vague or unverified green claims (“natural,” “eco,” etc.) with no proof
•  Practices known greenwashing (highlighting one sustainable feature to hide bigger harms)
• Sells or profits primarily from:
  • Fossil fuels
  • Fast fashion
  • Non-recyclable single-use plastic
•  Multi-level marketing (MLM) business with no sustainability controls
•  Drop-shipping model with unknown or high-impact suppliers

📌 Optional: Apply for “Verified Green” Badge

If you meet the core criteria plus at least two recommended criteria with supporting documentation, you can apply for a Verified Green badge to stand out in search results.